Far better than Factions. I prefer it to NF but i also liked NF so...
It's got the same rep point grinding but they tried to relieve it this time. Same blessing = points per critter killed, but you gain extra rep from talking to res shrine guys, plus you have to fight the Norn ones (big tough warriors who refuse to talk to you til you've fought) AND you get extra bonuses every 25 critters you kill, some of which give you a 'rank up' (extra +1, +2, +3 etc points per kill) or even double the points.