http://www.tomsguide.com/us/Asus-Hasbro ... 13640.html
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| Quote: Hasbro is suing Asus in court over the use of the Transformer name for its Eee Pad Transformer tablets, citing trademark infringement. | |
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As a person who generally supports Asus and their products, I feel that this time Asus has been naughty. Transformer Prime is name they shouldn't have used without licensing. I mean Optimus Prime is the leading hero of the transformers franchise and the customer is going to draw parallels even if Asus states otherwise. Hasbro was there first, Asus was too late, and the rules apply for everyone. Transformer by itself is ok in my view, since the tablet does transform although not into a cool car or some super robot, adding the word Prime there changes the game.