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Hasbro is suing Asus over the use of the Transformer 
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Stranger
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Post Hasbro is suing Asus over the use of the Transformer
http://www.tomsguide.com/us/Asus-Hasbro ... 13640.html

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Hasbro is suing Asus in court over the use of the Transformer name for its Eee Pad Transformer tablets, citing trademark infringement.


As a person who generally supports Asus and their products, I feel that this time Asus has been naughty. Transformer Prime is name they shouldn't have used without licensing. I mean Optimus Prime is the leading hero of the transformers franchise and the customer is going to draw parallels even if Asus states otherwise. Hasbro was there first, Asus was too late, and the rules apply for everyone. Transformer by itself is ok in my view, since the tablet does transform although not into a cool car or some super robot, adding the word Prime there changes the game.

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Mon Dec 26, 2011 2:28 pm
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Felix Rex
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Post Re: Hasbro is suing Asus over the use of the Transformer
I see your point, but a big part of the whole tradermark thing is to keep consumers from being confused. I don't think there's much of a chance of confusion between a tablet and a toy that transforms from a robot into a truck. *shrug* I think it was a dumb name from Asus, but they're not exactly known for great naming schemes.

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Seriously?!

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Tue Dec 27, 2011 12:28 pm
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